Hello and if you’re reading this, welcome to ClearTech Digital and welcome to our world.

Our world is a world full of screens, networks, players, content management systems, DOOH, digital signage, digital out of home, advertising, content, video, portrait, landscape, static, animated, video, audio, touchscreen,

Basically, it’s like a less-cool version of the Matrix but we love it. But we do know that from the outside it can appear to be either a bit confusing and way too complicated to ever understand, or the complete opposite (“it’s just a telly with a computer isn’t it?).

The reality is, it’s somewhere in between.

But yes, to make is as efficient and reliable as possible it sometimes does get quite complicated, but that’s what we are here for: to help you get the most out of your screens, players and software so overall it costs you less to run, whether that’s for a single screen or a network of hundreds of screens across the country (we can do both by the way).

In this blog we’re eventually going to share our thoughts and opinions on the industry and developments we’ve seen, examples of best (and worst) practices that you can follow (or not) regardless of whether you are a client of ours or not, and other things we think people who are interested in DOOH should know about, even if they employ the services of a firm like us to do the heavy lifting for them.

So, stay tuned and hopefully we can strike the right balance between the techie stuff and making it easy to follow, but if you think we’re going too far in one direction or the other, please do definitely feel free to get in touch and tell us by using the comments section below.

All the best,

The ClearTech Team.